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LINKEDIN AUDIT, EVENTS, PR, COMMUNICATIONS
Analyzed Briggs & Stratton's LinkedIn performance from June 2024-June-2025 by leveraging Google Gemini, competitor analysis, and Hootsuite. Developed "TrafficScore" measuring metric that was adopted channel wide after proven success on LinkedIn. Spearheaded Life Page implementation including structure, design, and content.
Tracked earned media mentions across Briggs & Stratton's 7 different brands using Meltwater. Staffed our Summerfest branded event experience which featured all company divisions across three seperate weekends.
TRAFFICSCORE
IMPRESSIONS
REACTIONS
COMMENTS
REPOSTS
+66.3%
+61.3%
+381.1%
+33.5%
SUMMERFEST EVENT
ACTIVATIONS
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